# Passcite

> Passcite finds the buyer questions that ChatGPT, Perplexity and Gemini answer with a competitor's name instead of your client's, lists the changes that would answer them, publishes the ones you approve, then asks the same questions again and compares.

Passcite is an AI visibility tool — the category is also called answer engine optimisation, AEO, GEO or AI search visibility. It is sold per client site, so a consultant with one site and an agency with fifty are on the same product. The buyers it is built for are small agencies running WordPress and Shopify sites for other people.

A report asks 12 buyer questions on the free plan and 30 on a paid one, across ChatGPT, Perplexity and Gemini, and reports which questions the client lost, which named competitor won each one, and which sources the engines quoted. It does not produce a visibility score. Every change is split into two columns: what Passcite can publish for you, and what only you can do — claiming a directory profile, a Google Business Profile, collecting reviews. Nothing is published without a person approving it first, and every write can be undone in one click.

Working today: The report: 12 buyer questions on the free plan, 30 on a paid one, across ChatGPT, Perplexity and Gemini; Which questions your client loses, and the named competitor that won each one; What is missing from the site, and the changes that would answer it; Every change split in two: what we publish for you, and what only you can do; The approval queue on a paid plan — we draft, you approve each one; White-label reports on the Agency plan — your name and logo, not ours, on a private link for the client; 11 free tools, no account.

Not built yet, and not to be described as if it were: Publishing an approved draft into WordPress, with one-click undo; Re-test triggered by publishing, so the result is measured and not claimed; A standing client portal, instead of a link per report.

Passcite does not build backlinks, post to social media, buy ads, or track rankings week by week. Pricing is Free $0 for 1 client site, Solo $49/mo for 3 client sites, Agency $199/mo for 15 client sites, Agency Growth $299/mo for 25 client sites, Agency Plus $499/mo for 50 client sites. Contact: hello@passcite.com.

## Start here

- [Get your clients recommended by AI](https://passcite.com/): Find which buyer questions an AI answers with a competitor's name, fix what is missing behind your approval, then re-ask and compare.
- [Free AI visibility report](https://passcite.com/free-report): 12 buyer questions across ChatGPT, Perplexity and Gemini, on one client site. Who gets recommended instead, and what is missing from the site. No score, no signup wall.
- [Pricing](https://passcite.com/pricing): One price per client site, $0 to $499 a month. No credits, no per-article price, no task quotas.
- [Passcite for agencies](https://passcite.com/for-agencies): Run AI search visibility across a client roster: reports under your logo, per-client approval rules, per-client usage.
- [How Passcite works](https://passcite.com/how-it-works): The four steps: ask the buyer questions, split the fixes into what we can publish and what only you can, approve every write, re-ask.
- [What a Passcite report says](https://passcite.com/sample-report): A report section by section, illustrated with excerpts from eight runs against real businesses.

## Free tools

- [Free tools for AI search](https://passcite.com/tools): The files and markup that decide whether an answer engine can read you, quote you and name you. No signup for any of them.
- [llms.txt generator](https://passcite.com/tools/llms-txt-generator): Read a site and get a drafted /llms.txt — the file an answer engine reads to find out what that site is for.
- [llms.txt validator](https://passcite.com/tools/llms-txt-validator): Check an llms.txt against the llmstxt.org structure before you publish it.
- [AI robots.txt generator](https://passcite.com/tools/ai-robots-txt-generator): Decide which AI crawlers may read your site, and get your own robots.txt back with those rules rewritten and the rest left alone.
- [AI crawler checker](https://passcite.com/tools/ai-crawler-checker): Read your live robots.txt and say whether GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended are allowed in right now.
- [Schema markup generator](https://passcite.com/tools/schema-markup-generator): Load the JSON-LD a page already declares, edit it, and get the block back — local business, organization, product, FAQ or article.
- [Schema markup validator](https://passcite.com/tools/schema-markup-validator): Pull the JSON-LD off a live page and list what each block declares and what it is missing.
- [Website metadata checker](https://passcite.com/tools/website-metadata-checker): Read a page's title, description, canonical, robots directives and language, with the lengths that get truncated.
- [Open Graph preview](https://passcite.com/tools/open-graph-preview): See how a URL renders when someone pastes it into Slack, iMessage, LinkedIn or X.
- [robots.txt validator](https://passcite.com/tools/robots-txt-validator): Paste a robots.txt and find the directives that do nothing, contradict each other, or block more than you meant.
- [Sitemap generator](https://passcite.com/tools/sitemap-generator): Find the sitemap a site already publishes, then list the linked pages it leaves out — or build one when there is none.
- [URL slug generator](https://passcite.com/tools/url-slug-generator): Turn a headline into a clean, stable, lowercase slug — with the stop words gone.

## AI search by industry

- [AI search by industry](https://passcite.com/ai-search): What ChatGPT, Perplexity and Gemini actually answer when someone asks for a dentist, a plumber, a lawyer or a restaurant.
- [Plumbers, electricians & home services in AI search](https://passcite.com/ai-search/plumbers-and-home-services): Abacus Plumbing, Air Conditioning & Electrical appeared in 7 of 22 buyer questions. Tested across ChatGPT (API), Perplexity and Gemini.
- [Dentists & medical practices in AI search](https://passcite.com/ai-search/dentists): Magnolia Family Dentistry appeared in 4 of 22 buyer questions. Tested across ChatGPT (API), Perplexity and Gemini.
- [Law firms in AI search](https://passcite.com/ai-search/law-firms): Abels & Annes appeared in 2 of 22 buyer questions. Tested across ChatGPT (API), Perplexity and Gemini.
- [SaaS products in AI search](https://passcite.com/ai-search/saas): SavvyCal appeared in 7 of 21 buyer questions. Tested across ChatGPT (API), Perplexity and Gemini.
- [Agencies & consultancies in AI search](https://passcite.com/ai-search/agencies-and-consultancies): Single Grain appeared in 3 of 21 buyer questions. Tested across ChatGPT (API), Perplexity and Gemini.
- [Ecommerce brands in AI search](https://passcite.com/ai-search/ecommerce-brands): Chubbies Shorts appeared in 10 of 21 buyer questions. Tested across ChatGPT (API), Perplexity and Gemini.
- [Restaurants & hospitality in AI search](https://passcite.com/ai-search/restaurants-and-hospitality): AI assistants recommend 6 competitors instead of Emmer & Rye. Tested across ChatGPT (API), Perplexity and Gemini.
- [Courses & education in AI search](https://passcite.com/ai-search/courses-and-education): Coding Temple appeared in 6 of 21 buyer questions. Tested across ChatGPT (API), Perplexity and Gemini.

## AI search by platform

- [AI search by platform](https://passcite.com/platforms): What you can change on each platform, what Passcite can publish for you, and what only you can do.
- [WordPress and AI search](https://passcite.com/platforms/wordpress): The one platform where we will publish the whole list for you. Nothing goes live until you have approved it.
- [Shopify and AI search](https://passcite.com/platforms/shopify): Product pages answer 'what is it'. Engines get asked 'which one should I buy' — and that is a different page, which most stores do not have.
- [BigCommerce and AI search](https://passcite.com/platforms/bigcommerce): Everything the report asks for is reachable from the control panel. We hand you the list and the steps; you press publish.
- [Wix and AI search](https://passcite.com/platforms/wix): Wix gives you more of the technical surface than its reputation suggests. The gap is content, not markup.
- [Squarespace and AI search](https://passcite.com/platforms/squarespace): The one real limit is robots.txt, which Squarespace manages for you. Everything else on the report is reachable.
- [Webflow and AI search](https://passcite.com/platforms/webflow): Full control of markup and clean server-rendered HTML. The report is usually about what is missing, not what is broken.
- [GoDaddy Website Builder and AI search](https://passcite.com/platforms/godaddy): The most constrained builder on this list. The report leans almost entirely on content and on profiles you own elsewhere.
- [Framer and AI search](https://passcite.com/platforms/framer): Server-rendered pages, real head control, an editable robots.txt. Nothing structural gets in the way.
- [Duda and AI search](https://passcite.com/platforms/duda): Built for agencies running many similar sites, which is exactly the shape of this work.
- [Lovable and AI search](https://passcite.com/platforms/lovable): You own the code, so nothing is off limits. The problem is the opposite one: a client-rendered app can be an empty page to an engine.
- [Replit and AI search](https://passcite.com/platforms/replit): Full control of the server, so every action on the report is available. What decides the outcome is rendering and the domain.
- [GitHub Pages and AI search](https://passcite.com/platforms/github-pages): Static files and nothing in the way. Every file-level action is a commit; the limits are all server-side.
- [GoHighLevel and AI search](https://passcite.com/platforms/gohighlevel): Built for agencies running client funnels. The report's two columns map onto that split almost exactly.

## Guides

- [Guides](https://passcite.com/guides): How answer engines decide what to recommend, what to put in an llms.txt, and how to sell this work without overpromising.
- [Why AI recommends directories](https://passcite.com/guides/why-ai-recommends-directories): Buyer questions are comparative and your website structurally cannot be. What that leaves you, and the two things that change it.
- [How to write an llms.txt](https://passcite.com/guides/llms-txt): The format in full, where the file has to live, and an honest answer about how much it is worth.
- [How to sell AI visibility work to clients](https://passcite.com/guides/sell-geo-to-clients): What to call it, what to charge, and — the part usually skipped — what to refuse to promise.

## Comparisons

- [Passcite compared](https://passcite.com/vs): Side-by-side comparisons that say where the other tool is stronger, and which competitors we have not written up yet, and why.
- [Passcite vs Semrush](https://passcite.com/vs/semrush): A large SEO platform and a small AI-answer tool. Different jobs, and most agencies running Semrush should keep running it.
- [Passcite vs Ahrefs](https://passcite.com/vs/ahrefs): The strongest backlink dataset in the industry versus a tool about what assistants answer. Very little overlap.
- [Passcite vs Surfer SEO](https://passcite.com/vs/surfer-seo): An on-page optimisation tool for writers versus a diagnosis of what assistants answer. They are compatible, and the philosophies differ.
- [Passcite vs Foliora](https://passcite.com/vs/foliora): The most complete loop in this category, priced per site, against a per-portfolio price and a report that goes out under your name.
- [AI search tools, ranked](https://passcite.com/best): One buyer question per page, the criteria published above the ranking, every row dated. Passcite is on every list and last on most of them.
- [Best AI visibility tools that publish the fix](https://passcite.com/best/ai-visibility-tools-that-publish): Six criteria, five tools, four of which write changes into a site — and the one place each stops. We are last on this list and the page says why.
- [Best white-label AI search tools for agencies](https://passcite.com/best/white-label-ai-search-tools-for-agencies): What one more client costs, whose name is on the report, and whether anyone approves a change before it reaches a client's site. Our report carries your name; our portal and publishing do not yet.
- [Best free AI visibility checkers](https://passcite.com/best/free-ai-visibility-checkers): Six criteria across the four free checks worth running, including what each one asks for before it runs and what it is really selling. The one ranking here we come first on.
- [Best GEO tools under $100 a month](https://passcite.com/best/geo-tools-under-100-a-month): Six tools at their cheapest real plan, scored on what the money covers: how many sites, how many engines, whether it publishes, and what you hit first.
- [Best Semrush and Ahrefs alternatives for AI search](https://passcite.com/best/semrush-and-ahrefs-alternatives-for-ai-search): Often the answer is no. What the incumbents already include, what they charge per client domain, and the three cases where paying someone else is justified.
- [Best AI search tools for ecommerce brands](https://passcite.com/best/ai-search-tools-for-ecommerce): Five criteria for stores: which platforms it writes to, whether it fixes product pages or the comparison pages that get cited, and who can show revenue.

## About Passcite

- [About Passcite](https://passcite.com/about): Who builds it, what runs today, how it makes money, and what it will not do.
- [Contact](https://passcite.com/contact): One address, read by the person who builds it.

## Optional

- [Privacy](https://passcite.com/privacy): What Passcite stores, why, who else touches it, and how to get it deleted.
- [Terms](https://passcite.com/terms): Approval before publishing, no guarantee of AI results, and the limit on liability.
- [Refunds](https://passcite.com/refund): A full refund within 14 days of the first charge, no questions asked; a refund without asking if something we publish damages a site.
- [PassciteBot](https://passcite.com/bot): What the crawler reads, how often, how to refuse it in robots.txt, and why it may retry as a browser.