Question 1

How is this different from Google's Rich Results Test?

Accepted Answer

That tool answers whether your markup can produce a rich result in Google Search. This one answers a different question: has the page stated the facts an answer engine needs? A block can be perfectly valid, eligible for rich results, and still not say where your business is or what it costs.

Question 2

It says everything on my page is boilerplate. What does that mean?

Accepted Answer

WebSite and BreadcrumbList blocks are on nearly every page built with a modern CMS or SEO plugin — they come free with the theme. They are fine, and they say nothing about your business. If those are all you have, no markup on the page declares what you sell, where you are, or what you charge.

Question 3

Why is a missing address flagged so hard?

Accepted Answer

Because buyer questions are place-bound. 'Dentist near me', 'emergency plumber in Austin'. A LocalBusiness block with no PostalAddress has not told anything where you operate, and the sentence in your header saying so is prose a model has to interpret rather than a fact it can use.

Question 4

One of my blocks will not parse. Does that matter?

Accepted Answer

Yes, and silently. A crawler that hits invalid JSON skips the block without complaining. As far as anything reading your page is concerned, that markup does not exist — which is worse than not having it, because you think you do.

Question 5

Does this check microdata or RDFa?

Accepted Answer

No, only JSON-LD. That is what every major consumer prefers and what almost all current markup uses. If your site is on older microdata, moving it to JSON-LD is worth doing for its own sake.

Question 6

Do you store the pages you read?

Accepted Answer

No. The fetch happens to get around the browser's cross-origin rules, and the result is returned to you and not written down.

What does your markup actually declare?

The three failures worth catching

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