What is AI prompt research?

Finding the questions buyers put to AI assistants, rather than the few words they type into Google. Research turns a keyword or a page into 12 of them, each tagged with its intent — the best one, a comparison, a price, a place, reviews.

How is a prompt different from a keyword?

A keyword is a few words in a search box. A prompt is the whole question, often with the buyer's situation in it: “pediatric dentist or family dentist for a five year old”. An assistant answers the question, so the question is what to track.

Where do the prompts come from?

They are written from your keyword, or from the page you give — read by PassciteBot within its robots.txt — as a buyer would ask before knowing who wrote the page, in your market's language.

Can I research a competitor's page?

Yes. Give Research any page's address, and it writes the prompts a buyer would ask that the page answers.

Do I need Search Console?

Only for Your Google demand. Research works from a keyword or a page alone.

Research is 1 credit, and it comes back when it finds no prompts. Your Google demand costs nothing. A prompt you track is a credit a prompt each time a report asks it.

How many prompts can I track?

Up to 200 a brand. The first report starts with 10, suggested from your site; tag prompts to put only some of them on a schedule.

Why no search volumes?

They need a keyword data source we do not buy yet. Research gives a prompt's intent, not its volume.

AI prompt research: the questions buyers ask AI

Turn a keyword, a page or your Google searches into the questions buyers put to ChatGPT, Claude and Google AI Mode, each with its intent.

12 prompts from a keyword, 1 credit
A competitor's page works too
Written in your buyers' language

Research12 promptsSample

kids dentist AustinTrack all 12

best dentist in Austin for kids who are scared of the dentistBestTrack

pediatric dentist or family dentist for a five year oldComparisonTrack

how much is a kids' dental checkup in Austin without insurancePriceTrack

what do parents say about kids' dentists in South AustinReviewsTrack

Your Google demand

The searches Google already shows you for

Search Console's searches for your site, with impressions and clicks. Filter to the ones that read like questions and track any of them as a prompt in a click.

ExplorerSample: Acme Dental

Search	Shown
emergency dentist austin	2,140	Tracked
invisalign cost	1,320
dentist open saturday	610
dental implant price	540

What competitors win

The prompts a rival wins and you do not

From your own reports: each prompt an engine answers with a competitor and not you, with the task or page that would win it back.

ExplorerSample: Acme Dental

best dentist for kids in Austin
ChatGPT and Claude named Bright Smile Dental; Google AI Mode named Hillside Kids Dental
Open its task →
how much does a dentist charge for Invisalign in Austin
ChatGPT and Claude named Hillside Kids Dental; Google AI Mode named Bright Smile Dental
Write a page →
top rated dentists in South Austin
ChatGPT and Google AI Mode named Juniper Family Dentistry; Claude named Bright Smile Dental
Write a page →
affordable dentist in Austin
ChatGPT and Google AI Mode named Bright Smile Dental
Write a page →

Visibility

Track a prompt, and every report asks it

A tracked prompt goes to ChatGPT, Claude and Google AI Mode on every report, so you see who each answer names — up to 200 prompts a brand.

FAQ

Questions

What is AI prompt research?: Finding the questions buyers put to AI assistants, rather than the few words they type into Google. Research turns a keyword or a page into 12 of them, each tagged with its intent — the best one, a comparison, a price, a place, reviews.
How is a prompt different from a keyword?: A keyword is a few words in a search box. A prompt is the whole question, often with the buyer's situation in it: “pediatric dentist or family dentist for a five year old”. An assistant answers the question, so the question is what to track.
Where do the prompts come from?: They are written from your keyword, or from the page you give — read by PassciteBot within its robots.txt — as a buyer would ask before knowing who wrote the page, in your market's language.
Can I research a competitor's page?: Yes. Give Research any page's address, and it writes the prompts a buyer would ask that the page answers.
Do I need Search Console?: Only for Your Google demand. Research works from a keyword or a page alone.
What does it cost?: Research is 1 credit, and it comes back when it finds no prompts. Your Google demand costs nothing. A prompt you track is a credit a prompt each time a report asks it.
How many prompts can I track?: Up to 200 a brand. The first report starts with 10, suggested from your site; tag prompts to put only some of them on a schedule.
Why no search volumes?: They need a keyword data source we do not buy yet. Research gives a prompt's intent, not its volume.

More of Passcite

See who the engines recommend instead

The prompts your client loses, who wins them, and the tasks that would change it.