How to sell AI visibility work without overpromising

The pitch that lands is not about models. It is one question: “When someone asks ChatGPT for a dentist in your city, what does it say?” Then you show them. You already have the answer, because you ran the report before the call.

The reaction that sells is the competitor’s name in a list they are not in. No amount of explaining what a generative engine is gets you to that reaction, and nothing after it needs explaining.

A practical consequence: run the report first, sell second. A sales conversation with the evidence in hand is a different conversation from one about a service you might provide.

• The questions. The prompts a buyer types, asked across three engines, in writing. The client can read them and say “my customers do ask that” — or tell you the prompts are wrong, which is also useful and happens more than you would like.
• The work. A list of tasks: the pages you will write and publish, and what only they can do, with the steps. The second kind matters: claiming their own Google Business Profile is their job, and a client who was never told that will assume you failed to do it.
• The measurement. The same prompts, asked again after the pages are live: a week after each one goes up, the prompts it was written for are asked on the same engines and set beside the answers before it. Before and after, on the same instrument.

A common shape, and the one the product is built around:

1. Audit up front — the report, read together, with your read on which items matter for their business. Typically $500–1,500.
2. Monthly retainer — you write and publish the pages, they do the tasks only they can do and you tick them off as they land, and you run the report again once something is live.
3. A before and after each month — the pages that went live and what the assistants say now, which is what the client is really paying for between the work landing and the next report. A client report, built once, prepares it after every scheduled run.

Our pricing is credits, not a price per client, which is what makes that arithmetic yours to set: a client’s 10 prompts asked twice a month are 20 credits and an article is 10, so a retainer is the prompts and pages you plan, times those — and what you charge on top is yours.

Sooner or later a client asks whether any of this actually works — does adding a comparison page and some markup really change what an engine says?

The honest answer is that the industry does not have good public evidence either way, because almost every vendor reports output (“we published 40 articles”) rather than outcome. We built Proof — the page’s prompts asked again after it goes live — precisely because that gap bothered us, and it produces answers we do not control, including, possibly, that some changes do nothing.

Saying that out loud costs you nothing with a serious client and buys you the only thing worth having, which is being believed the next time you claim something did work. Before your next call, run your first report on their site — and maybe on your own first.