Visits to your site that start in an AI assistant: a reader follows a link in an answer from ChatGPT, Perplexity or another assistant.

Which assistants are counted?

ChatGPT, Perplexity, Gemini, Copilot, Claude, DeepSeek, Grok, Meta AI, Mistral, You.com and Poe.

How do you know a visit came from AI?

From the source Google Analytics records for the visit: the site that sent it, or the tag an assistant adds to its links — ChatGPT adds its own name.

An assistant that sends neither a referrer nor a tag arrives as Direct, and nothing can tell it apart. What is counted is the floor, not the total.

Yes: a Google Analytics 4 property, connected with read-only access. Nothing in it is changed.

No. It is read when you open the page and shown, not stored.

Nothing. AI traffic and Website analytics are on every plan, the free account included, and use no credits.

Visibility is who AI names when buyers ask; AI traffic is the visits that followed. One is the answer, the other is what it sent you.

From your Google Analytics: visits from ChatGPT, Perplexity, Gemini, Copilot, Claude and six other assistants, by assistant and by landing page.

Website analytics

Visits by day, by landing page and by channel, so the share that came from AI sits beside the rest.

Visibility

Who ChatGPT, Claude and Google AI Mode name when your buyers ask, prompt by prompt and report after report.

Citations

Which pages and sites the answers cite, and your share of those citations, by page and over time.

SourcesSample: Acme Dental

Page	Kind	Answers	Engines
AThe 8 best family dentists in Austinaustinfamilyguide.example/best-dentists ↗	Publisher	6	ChatGPT · Google AI Mode
BKids' dentistry \| Bright Smile Dentalbrightsmiledental.example/kids ↗	Competitor	5	ChatGPT · Google AI Mode
YBest Kids Dentists in Austin, TXyelp.com/search?find_desc=kids+dentist ↗	Directory	5	ChatGPT · Google AI Mode
HTop pediatric dentists in Austinhealthgrades.com/pediatric-dentistry/austin-tx ↗	Directory	4	ChatGPT
AAcme Dental \| Family dentist in South Austinacmedental.example/ ↗	Your site	3	ChatGPT · Google AI Mode
ZAcme Dental, Austin, TXzocdoc.com/practice/acme-dental ↗	Directory	2	ChatGPT

FAQ

What is AI traffic?: Visits to your site that start in an AI assistant: a reader follows a link in an answer from ChatGPT, Perplexity or another assistant.
Which assistants are counted?: ChatGPT, Perplexity, Gemini, Copilot, Claude, DeepSeek, Grok, Meta AI, Mistral, You.com and Poe.
How do you know a visit came from AI?: From the source Google Analytics records for the visit: the site that sent it, or the tag an assistant adds to its links — ChatGPT adds its own name.
Why might some AI visits be missing?: An assistant that sends neither a referrer nor a tag arrives as Direct, and nothing can tell it apart. What is counted is the floor, not the total.
Do I need Google Analytics 4?: Yes: a Google Analytics 4 property, connected with read-only access. Nothing in it is changed.
Do you store my Analytics data?: No. It is read when you open the page and shown, not stored.
What does it cost?: Nothing. AI traffic and Website analytics are on every plan, the free account included, and use no credits.
How is it different from AI visibility?: Visibility is who AI names when buyers ask; AI traffic is the visits that followed. One is the answer, the other is what it sent you.

More of Passcite

The prompts your client loses, who wins them, and the tasks that would change it.