AI search by industry: what the engines actually say
Each of these pages quotes one real report — 30 buyer questions across ChatGPT, Perplexity and Gemini, and the domains they cited. Nothing here is a template with the industry swapped in.
- Plumbers, electricians & home servicesAn emergency call is decided in under a minute by someone who will call the first name they are given.7 of 22buyer questions that named them, of those that did not ask by name · run 14 Sept 2026
- Dentists & medical practicesA new patient is worth thousands over their life with the practice, and the decision is made in one conversation by someone who has never heard of you.4 of 22buyer questions that named them, of those that did not ask by name · run 12 Sept 2026
- Law firmsOne matter can be worth six figures, and the person asking has never spoken to a lawyer before.2 of 22buyer questions that named them, of those that did not ask by name · run 16 Sept 2026
- SaaS productsSoftware buyers shortlist before they ever visit a website. Missing the shortlist is missing the sale.7 of 21buyer questions that named them, of those that did not ask by name · run 16 Sept 2026
- Agencies & consultanciesA single retainer is worth more than most of what an agency spends on marketing in a year.3 of 21buyer questions that named them, of those that did not ask by name · run 14 Sept 2026
- Ecommerce brandsDiscovery is moving into the conversation, and a brand that is not named in it does not get the visit at all.10 of 21buyer questions that named them, of those that did not ask by name · run 14 Sept 2026
- Restaurants & hospitalityThe decision is made minutes before the booking, by someone standing in a city they do not know.0 of 22buyer questions that named them, of those that did not ask by name · run 16 Sept 2026
- Courses & educationThe buyer is making a decision about several thousand dollars and several months of their life.6 of 21buyer questions that named them, of those that did not ask by name · run 16 Sept 2026
FAQ
Questions
- Why are there only a handful of industries?
- Because each page quotes a real report, and a report costs real engine calls. We would rather publish eight pages with actual answers on them than forty pages of the same paragraph with the noun swapped — which is both the thing Google has spent two years demoting and the thing we would have to be lying to write.
- Is my industry coming?
- Not yet. When we add one we run a full report on a representative site first; ask us at hello@passcite.com.
- How were the example businesses chosen?
- Real, established sites in each category; several do well, which is the more interesting case. It shows what being cited actually looks like.
- Are these answers stable?
- No, and every page says so with the date it was run. Engines answer differently over time. That is why asking the same prompts again after a change is worth more than a snapshot.
- Do you test the consumer apps or the APIs?
- The chat engines through their APIs: ChatGPT with web search, Gemini with Google Search grounding, Perplexity, Grok with xAI's search, and Claude — without web search unless Claude Search is added. Google AI Mode has no API, so SerpApi reads its answer off Google's page. The reports quoted here were run on ChatGPT, Perplexity and Gemini. Answers can differ from what you see in the consumer apps, and each answer is stored with the exact model that gave it.
- Can I get this for a specific client?
- That is what the product does: a client is a brand, and a free account gets 10 credits to run your first report — 10 prompts across ChatGPT, Claude and Google AI Mode — on one brand. No card.
See who the engines recommend instead
The prompts your client loses, who wins them, and the tasks that would change it.