“Where should I eat?” — and what the assistant actually says
Where each engine got its answer
Six of the questions Emmer & Rye lost, asked exactly as written, with the sites each engine cited.
“best restaurant for families in Austin, TX”
ChatGPT (API)
- austintexas.org
Perplexity
- restaurantsforkings.com
- tribeza.com
- +3 more
Gemini
- mas-austin.com
- craftbeeraustin.com
- +2 more
“most recommended restaurant in Austin, TX”
ChatGPT (API)
No sites citedPerplexity
- feastio.com
- alexreichek.com
- +3 more
Gemini
- resy.com
- michelin.com
- +3 more
“who is the best restaurant for groups in Austin, TX”
ChatGPT (API)
- estancia.com
- thecarillonrestaurant.com
- +1 more
Perplexity
- alexreichek.com
- dineguides.com
- +3 more
Gemini
- austinfoodadventures.com
- naboo.app
“best restaurant for seasonal tasting menu in Austin, TX”
ChatGPT (API)
No sites citedPerplexity
- joinpearl.co
- exploretock.com
- +3 more
Gemini
- restaurantsforkings.com
- hestiaaustin.com
- +3 more
“best restaurant for date night in Austin, TX”
ChatGPT (API)
- guide.michelin.com
Perplexity
- austinfoodadventures.com
- statesman.com
- +3 more
Gemini
- austintexas.org
“which restaurant is better for families”
ChatGPT (API)
No sites citedPerplexity
- momlovesbest.com
- totsandtrips.com
- +3 more
Gemini
- tribeza.com
- austinwithkids.com
- +3 more
Asked on : ChatGPT (API) openai/gpt-5.4-mini · Perplexity perplexity/sonar-pro · Gemini google/gemini-3-flash. Engines answer differently over time; this is what they said that day.
A tasting-menu restaurant that never appears on “best tasting menu in Austin”
Emmer & Rye is a well-reviewed restaurant with a seasonal tasting menu, and on 'best restaurant for seasonal tasting menu in Austin' the assistants named another restaurant and a listicle — because, as the report puts it, the site never explicitly says it offers one. The other questions it lost went the same way: 'best for families' went to the tourism board and Tribeza, 'most recommended' to Resy and Michelin, 'date night' to the Michelin guide again. Look at what is cited underneath and little of it is a restaurant's own site: a Reddit thread on twenty-two of the thirty questions, OpenTable and The Infatuation on nineteen, Tripadvisor on eighteen, the Austin Chronicle on twelve. The answer in this category is assembled from other people's pages, so most of the work is off the website — the profiles being quoted, and the occasion questions the site leaves to the phone.
Cited most
On how many of the 30 questions each site was cited. Claimable ones are directory profiles the business can claim and correct.
- reddit.com Community 22/30
- opentable.com Claimable 19/30
- theinfatuation.com Roundup 19/30
- tripadvisor.com Claimable 18/30
- atasteofkoko.com 14/30
- austinchronicle.com 12/30
- austintexas.org 11/30
- guide.michelin.com 11/30
- restaurantsforkings.com 7/30
- hestiaaustin.com 5/30
What the report said to do
The tasks this run filed for Emmer & Rye, each with how many of the lost questions it answers.
answers 16 questions
Own your listings on opentable.com, tripadvisor.com
On 16 of the questions you lose, the assistants cite a directory rather than any business's own site. Those listings are the answer buyers are being shown.
answers 13 questions
Answer “best restaurant for families in Austin, TX”
on emmerandrye.com/
answers 12 questions
Add structured data describing the business
The site states nothing machine-readable about what it is or where it is, so assistants have to infer both from prose.
answers 3 questions
New FAQ entry answering “how to choose a restaurant”
Where the answers about restaurants & hospitality come from
On each profile you claim, write the name, address, phone and website exactly as the site has them.
OpenTable
Claim itCited on 19 of the 30 questions in the run above.
- Sign in at OpenTable for Restaurants and claim or update the listing.
- Check cuisine, neighbourhood, price band, hours and the menu are current.
Tripadvisor
Claim itCited on 18 of the 30 questions in the run above.
- Open the Tripadvisor owners' centre and claim the listing.
- Add cuisine or property type, price range, hours, menu or amenities and photos.
Resy
Customers onlyCited by Perplexity and Gemini for “most recommended restaurant in Austin, TX”.
A restaurant is on Resy by taking its reservations through it, with Resy OS — a paid product, not a free listing. If you do, keep the cuisine, price band, hours and booking times current there.
Open itThe Infatuation
Editors chooseCited on 19 of the 30 questions in the run above.
Editors choose and write the guides; nobody claims a place. Send news — a new menu, an opening — to the editors, and keep the hours and booking link they link to current.
The MICHELIN Guide
Chosen, not claimedCited on 11 of the 30 questions — by Perplexity for “best restaurant for families in Austin, TX”.
Inspectors choose, anonymously; there is nothing to apply for.
Your city's visitor bureau
MembershipCited on 11 of the 30 questions — by ChatGPT for “best restaurant for families in Austin, TX”.
Visit Austin's guides were cited on eleven of the thirty questions. A visitor bureau lists its members and writes guides about them; ask yours how a business joins and gets into the guides.
Reddit
CommunityCited on 22 of the 30 questions in the run above.
Threads are quoted as word of mouth. Nothing to claim: answer as yourself, and say who you are.
What buyers ask, and the page that answers it
Buyers ask: “best restaurant for a seasonal tasting menu in Austin”
Answer it on: The menu, as text
What it has to say: Every format you serve — tasting menu, à la carte, brunch — what each is and what it costs
Markup: Restaurant, with hasMenu
Buyers ask: “best restaurant for groups in Austin”
Answer it on: A groups and private dining page
What it has to say: How many you seat, minimums, how to book
Markup: none needed
Buyers ask: “family friendly restaurant in Austin”
Answer it on: The homepage, or a page for families
What it has to say: A kids' menu, high chairs, early sittings — if you have them
Markup: none needed
Buyers ask: “restaurant with vegan options in Austin”
Answer it on: The menu, dish by dish
What it has to say: Vegan, vegetarian and gluten-free, marked in words
Markup: MenuItem, with suitableForDiet
Buyers ask: “restaurant open late taking reservations tonight”
Answer it on: Hours and booking, on every page
What it has to say: Hours by day, the last seating, the booking link
Markup: openingHoursSpecification, acceptsReservations
Buyers ask: “how much is dinner at [restaurant]”
Answer it on: The menu
What it has to say: Current prices, not last year's PDF
Markup: priceRange
Questions
- We are booked out already. Why would we care?
- You might not, and that is a legitimate answer. Where this matters is a second location, a quiet season, or a category where you are competing for a visitor who has no local knowledge at all.
- What if our menu changes every week?
- Then the priority is that whatever is published is text, not an image, and that the profiles say the menu changes. A stale PDF from eighteen months ago is worse than a short note saying the menu moves.
- Do you post reviews or reply to them?
- No. That is outside what this does, deliberately — a tool that wrote your review replies is a tool you should be suspicious of.
- Does this work for hotels?
- The same question set applies reasonably well; the aggregators are different ones. Run it and look at the questions to judge for yourself.
- What if we barely have a website?
- Then the report will mostly be about the profiles, and it will say so. A short honest list beats a long one full of work you cannot do.
- What does it cost?
- The first report is free: a free account gets 10 credits — one report, 10 prompts on three engines — with no card. Plans start at $49 a month for 150 credits, across up to 10 brands.
- Courses & educationThe buyer is making a decision about several thousand dollars and several months of their life.
- Plumbers, electricians & home servicesAn emergency call is decided in under a minute by someone who will call the first name they are given.
- Dentists & medical practicesA new patient is worth thousands over their life with the practice, and the decision is made in one conversation by someone who has never heard of you.
- Law firmsOne matter can be worth six figures, and the person asking has never spoken to a lawyer before.
Run the same test on your own restaurant, or a client's
The run above asked 30 questions. A brand tracks up to 200 prompts, a credit a prompt on each report.