Should we sell this service to our own clients?

That is who Passcite is built for, and it is fair to ask us to prove it works on our own kind of business first. Run the free report on your own site before you run it on a client's.

How do agencies package this?

Usually as an audit up front and then a monthly retainer covering the fixes and the re-test. On the Agency plan the report carries your name and logo, so what goes to your client reads as your work; the free report carries our mark.

What does it cost us per client?

Pricing is per client site, not per task or per article. Fifteen client sites is $199 a month at the agency tier.

Can our clients see it directly?

Not yet — a no-login portal is what the client portal version is for. Today the report lives behind your sign-in, so what goes to the client is what you export from it, under your name and mark.

Will you contact our clients?

No. The report a client reads never pitches them — it points back at whoever sent it. That is deliberate and it is not going to change.

What if our client's site is on Wix or Squarespace?

The diagnosis works identically; only the publishing differs. Actions are split into what we will publish for you and what only you can do, and the platform pages say plainly which is which.

Agencies & consultancies

When a prospect asks an assistant for an agency, you are not on the list

30 buyer questions across three engines, run against a real marketing agency. This is a category where reputation translates poorly into an AI answer — and it is worth understanding why before you sell this to your own clients.

Real report

We ran this on Single Grain

Tested 30 buyer questions across ChatGPT (API), Perplexity, Gemini. 21 of them never name Single Grain — those are the ones a buyer who has not heard of them would ask.

Run on 2026-09-14 against ChatGPT (API) openai/gpt-5.4-mini, Perplexity perplexity/sonar-pro, Gemini google/gemini-3-flash. Engines answer differently over time — this is what they said that day.

3 of 21: questions that never name them, where they came up anyway
18: questions answered entirely without them

The questions, and who got recommended instead

Asked exactly as written below. The domains are the ones each engine actually cited.

“most recommended digital marketing agency”
ChatGPT (API)
- g2.com
- clutch.co
Perplexity
- 6smarketers.com
- analyticsinsight.net
- thriveagency.com
- nogood.io
- reddit.com
Gemini
- webtonic.io
- solved6.com
- thriveagency.com
“who is the best digital marketing agency for ecommerce”
ChatGPT (API)
- clutch.co
Perplexity
- mayple.com
- forbes.com
- thriveagency.com
- analyticsinsight.net
- clutch.co
Gemini
- thriveagency.com
- silverbackstrategies.com
- elementor.com
- magier.com
- clutch.co
“best digital marketing agency for SEO”
ChatGPT (API)
- clutch.co
Perplexity
- thecmo.com
- dataally.ai
- analyticsinsight.net
- expertmarket.com
- siegemedia.com
Gemini
- primaryposition.com
- seoprofy.com
- theartistevolution.com
- clutch.co
“best digital marketing agency for B2B”
ChatGPT (API)
- clutch.co
- staging.clutch.co
Perplexity
- blendb2b.com
- beomniscient.com
- themarketingagency.ca
- directiveconsulting.com
- digitalagencynetwork.com
Gemini
- prweb.com
“compare digital marketing agency options”
ChatGPT (API)
named nobody in particular
Perplexity
- thebusinessrover.com
- onely.com
- inbeat.agency
- analyticsinsight.net
- rajarshisolutions.com
Gemini
- clutch.co
- solved6.com
- seedientdigital.com
- ovative.com
“how much does SEO cost”
ChatGPT (API)
- adency.org
- strategyc.io
- builtforrank.com
Perplexity
- collaborada.com
- forbes.com
- backlinko.com
- highervisibility.com
- mediaspearhead.com
Gemini
- fastdigitalmarketing.com
- gomega.ai
- faststrat.ai
- behindrankings.com
- quantumcrew.ai

What the engines cited

Directories, threads and roundups — the pages holding the answer. The claimable ones are the fastest item on any report.

clutch.coDirectory you can claim25 questions
3 engines
g2.comDirectory you can claim8 questions
3 engines
reddit.comCommunity thread15 questions
2 engines

Other domains the engines cited

Every other domain the answers named — competitors, directories and publishers alike. Cited by more than one engine on more than one question.

webfx.com9 questions
3 engines
featuredcustomers.com4 questions
3 engines
gtm8020.com2 questions
3 engines
thriveagency.com11 questions
2 engines
saleshive.com10 questions
2 engines
firstpagesage.com8 questions
2 engines

What the site never says

For each question, what the model needed to find on the site and did not — in its own words.

“most recommended digital marketing agency”
The site would need to explicitly say it is one of the most recommended digital marketing agencies or provide a comparable recommendation claim.
“who is the best digital marketing agency for ecommerce”
The site would need to say directly that Single Grain is the best digital marketing agency for ecommerce, not just list ecommerce SEO as an expertise area.
“best digital marketing agency for SEO”
The site would need to directly claim it is the best digital marketing agency for SEO.
“best digital marketing agency for B2B”
The site would need to directly state that Single Grain is the best digital marketing agency for B2B.

The prescription

What the report told them to do

Generated from the questions they lost, not from a checklist. Each one names the questions it is meant to win back.

Own your listings on clutch.co, g2.com
change13 questions
On 13 of the questions you lose, the assistants cite a directory rather than any business's own site. Those listings are the answer buyers are being shown.
New page answering "most recommended digital marketing agency"
new page12 questions
The site would need to explicitly say it is one of the most recommended digital marketing agencies or provide a comparable recommendation claim.
Answer "who is the best digital marketing agency for ecommerce" on /services/seo/
change3 questions
The site would need to say directly that Single Grain is the best digital marketing agency for ecommerce, not just list ecommerce SEO as an expertise area.
Answer "who makes a good digital marketing agency" on /about-us/
change2 questions
The site would need to state specific criteria for what makes a good digital marketing agency.

Get this for your own client

Everyone in this category writes the same page

Agency sites are made of claims that cannot be checked: award-winning, results-driven, data-led. Every competitor makes the identical claim, which means none of them distinguishes anybody, which means an assistant asked to recommend an agency falls back on the sources that do distinguish — Clutch, agency directories, roundups. The escape is specificity that can be verified: a named vertical, a stated price, a real number, a method described in enough detail that it could be argued with.

What to do about it

This is the shape of every report we produce, split two ways: the changes we will make for you on WordPress once the plugin ships (as drafts, behind approval), and the ones only you can do — claiming a listing, fixing a profile, answering the questions a page has been avoiding. We mark which is which rather than pretending the second column does not exist.

01
Name the vertical and the size of client you serve
'Marketing agency' is not a category anything can recommend into. 'SEO for dental practices with two to five locations' is.
02
Publish what an engagement costs
A range and what changes it. Almost no agency does this, which is exactly why the one that does gets quoted.
03
Keep the directory profiles that outrank you current
Clutch and the rest are being cited instead of your site. They are also the profiles your prospects read.

FAQ

Questions

Run the same questions on your own agency

One client website. You get the questions they lose, who won them, and what the site never answers. Free, and there is no signup.

Get your free reportOne client website, no signup. Paid plans will ask the same questions 2.5× deeper.