Acceptable use

1. Who it applies to

Everyone who uses Passcite: an account holder and the people they let use the account, anyone running the free report or the free tools, and a site owner acting on a link an agency sent them. An agency is responsible for the people it gives access to.

2. The websites you work on

• Run a report on any public website. It reads only what any visitor can read, and checking a prospect's site before a call is an ordinary use of it.
• Connect, publish to, or send changes for only the websites you are allowed to change: your own, or a client's who asked you to. That covers a site's WordPress connection, its Search Console, and the link that goes to its owner.

3. What may not be published through Passcite

A draft is written from what the site already says and what you tell us, and a fact it cannot find is listed for you rather than made up. What you approve — and what the auto-publish setting you turned on publishes — goes out under your client's name. It must not contain:

• A claim the business cannot back: a price it does not charge, a credential, licence, award or rating it does not hold, a result it cannot show, or a guarantee of an outcome.
• A review, testimonial, rating or endorsement that is invented, paid for without saying so, or written by the business about itself as if by a customer.
• A statement about a competitor, named or recognisable, that is false or that you cannot support — including a comparison that misstates what they offer or charge.
• Anything presented as coming from a person, business or organisation it does not come from.
• A health, legal or financial claim the profession's rules do not allow. Those rules apply to these pages exactly as they apply to any other advertising.
• Personal information about patients, customers or anyone else that the business has no right to publish.
• Material that infringes a copyright or trademark, or is defamatory, hateful, harassing, sexually explicit, or otherwise unlawful where the site is read.

4. Not a way to game the engines

Passcite is for making a site answer the questions its buyers ask. It must not be used for:

• Pages made to be crawled rather than read: near-identical pages for every town or phrase, text hidden from visitors, or anything else written for machines instead of people.
• Instructions to AI assistants hidden in a page — text telling a model to recommend, praise or rank the business — or any other attempt to steer an answer rather than earn it.
• Networks of sites set up to cite one another.

5. The service itself

• Do not break, overload or get around its limits — the caps on the free report and the free tools, the number of client sites on a plan, the checks on a site owner's link — including by opening more accounts to get more free reports or sites.
• Do not use the free tools or our crawler to reach pages that are not public or addresses on private networks.
• Do not try to open reports, client links or site owner links that were not given to you, or guess their addresses.
• Do not resell access to Passcite itself. An agency sells its own work under its own name — that is what the white label is for — but not logins to this service.

6. If something breaks these rules

Take it down. A page Passcite published comes off the site in one click, back to a draft; a change the site owner put up comes off the way it went on.

If we find it first, we may decline to write or publish for that site, set a page Passcite published back to a draft, revoke the links for it, and suspend or close the account. We will say what we found and why, as the Terms say, and a plan closed for this is not refunded (Refunds §5).

If you think a page published through Passcite breaks these rules — about your business or anyone's — write to hello@passcite.com with its address. A person reads it.

7. Changes

If this page changes, the date at the top changes with it.