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Acceptable use

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Passcite writes pages that go out under your client's name, and can publish them to your client's website. This page is where the line is: what those pages must not say, and what the service must not be used for. It is part of the Terms.
On this page
  1. 1Who it applies to
  2. 2The websites you work on
  3. 3What may not be published through Passcite
  4. 4Not a way to game the engines
  5. 5The service itself
  6. 6If something breaks these rules
  7. 7Changes

1. Who it applies to

Everyone who uses Passcite: an account holder and the people they let use the account, anyone on a free account or using the free tools, and a site owner acting on a link an agency sent them. An agency is responsible for the people it gives access to.

2. The websites you work on

  • Run a report on any public website. It reads only what any visitor can read, and checking a prospect's site before a call is an ordinary use of it.
  • Connect, publish to, or send changes for only the websites you are allowed to change: your own, or a client's who asked you to. That covers a site's WordPress or Webflow connection, its Search Console and Google Analytics, and the link that goes to its owner.

3. What may not be published through Passcite

A draft is written from what the site already says and what you tell us, and a fact it cannot find is listed for you rather than made up. What you approve — and what the auto-publish setting you turned on publishes — goes out under your client's name. It must not contain:

  • A claim the business cannot back: a price it does not charge, a credential, licence, award or rating it does not hold, a result it cannot show, or a guarantee of an outcome.
  • A review, testimonial, rating or endorsement that is invented, paid for without saying so, or written by the business about itself as if by a customer.
  • A statement about a competitor, named or recognisable, that is false or that you cannot support — including a comparison that misstates what they offer or charge.
  • Anything presented as coming from a person, business or organisation it does not come from.
  • A health, legal or financial claim the profession's rules do not allow. Those rules apply to these pages exactly as they apply to any other advertising.
  • Personal information about patients, customers or anyone else that the business has no right to publish.
  • Material that infringes a copyright or trademark, or is defamatory, hateful, harassing, sexually explicit, or otherwise unlawful where the site is read.

4. Not a way to game the engines

Passcite is for making a site answer the questions its buyers ask. It must not be used for:

  • Pages made to be crawled rather than read: near-identical pages for every town or phrase, text hidden from visitors, or anything else written for machines instead of people.
  • Instructions to AI assistants hidden in a page — text telling a model to recommend, praise or rank the business — or any other attempt to steer an answer rather than earn it.
  • Networks of sites set up to cite one another.

5. The service itself

  • Do not break, overload or get around its limits — the caps on the free credits and the free tools, the number of brands on a plan, the checks on a site owner's link — including by opening more accounts to get more free credits or brands.
  • Do not use the free tools or our crawler to reach pages that are not public or addresses on private networks.
  • Do not try to open reports, client links or site owner links that were not given to you, or guess their addresses.
  • Email a client report only to people who expect it — the client's own people. Its recipients are not a mailing list, and the email is not a way to reach anyone else.
  • A pitch email goes from your own mailbox, so the law on it is yours: write to a business at the address it publishes, about its business, say who you are, follow up once, and stop when it asks you to. Prospects is not a way to send bulk mail.
  • An outreach email and a community reply are yours too, sent from your own mailbox or account. Write to a site about the page it published; in a community, post as yourself, keep the line that says you work with the business, and follow the community's own rules.
  • Do not resell access to Passcite itself. An agency sells its own work under its own name — that is what the white label is for — but not logins to this service.

6. If something breaks these rules

Take it down. A page Passcite published comes off the site in one click, back to a draft; a change the site owner put up comes off the way it went on.

If we find it first, we may decline to write or publish for that site, set a page Passcite published back to a draft, revoke the links for it, and suspend or close the account. We will say what we found and why, as the Terms say, and a plan closed for this is not refunded (Refunds §5).

If you think a page published through Passcite breaks these rules — about your business or anyone's — write to hello@passcite.com with its address. A person reads it.

7. Changes

If this page changes, the date at the top changes with it.