Terms

1. What Passcite does

Passcite checks whether AI assistants recommend a website, reports what it finds, proposes specific changes, and — once you approve them — writes those changes to the website's CMS. It is sold to marketing agencies for use on their clients' websites.

Passcite does not modify site code, templates or themes, does not rewrite your existing copy, and does not buy links, post to social media or run ads.

2. Your account

Accounts are created by signing in with Google. You are responsible for what happens under your account and for the security of the Google account behind it. Tell us at hello@passcite.com if you think it has been used without your permission.

3. The websites you connect

You must be authorised to make changes to every website you connect. Passcite is built for agencies acting for clients, and it assumes you have that client's permission. Connecting a website you are not authorised to change is a breach of these terms, and the consequences of doing it are yours.

4. Approval, drafts, and undo

Every change Passcite can make to a website goes into an approval queue first. Content is created as a draft by default. Nothing is published until you approve it, and anything published can be withdrawn in one step.

The consequence is simple and you should read it as a real allocation of responsibility: what you approve becomes your content and your responsibility. Passcite generates it; you decide whether it goes live. Review drafts before approving them, particularly anything stating a fact about a client's business — prices, credentials, availability, claims about being the best at something.

5. AI output is not guaranteed to be accurate

Reports are produced by asking third-party AI engines questions and recording their answers. Content is produced by a language model. Both can be wrong.

• An engine's answer is a snapshot of what that model said at that moment. The same question can return something different an hour later, and the consumer apps can differ from the APIs the report uses.
• Generated content can contain statements that are inaccurate for your client's business. That is what the approval step is for.
• Passcite does not control OpenAI, Perplexity, Google, or any other engine, and cannot promise that any of them keeps behaving the way it did yesterday.

6. No guarantee of results

Passcite does not promise that any AI assistant will recommend, cite or mention your client. It does not promise a ranking, a citation, a traffic number or a revenue outcome. What it promises is to find the gaps, propose changes, publish what you approve, and re-test so you can see what moved. Anyone in this category promising more than that is guessing.

7. Plans and payment

Plans and what each includes are described on the pricing section. Usage is counted in visible tasks — a page, an llms.txt file, a re-test — rather than in credits.

Passcite is not yet taking payments. When paid plans open, the price and what it covers will be shown before you are asked to pay, and any change to the price of a plan you are on will be told to you in advance.

8. Acceptable use

• Do not use Passcite on websites you are not authorised to change.
• Do not use it to publish unlawful content, or content that impersonates someone.
• Do not attempt to break, overload or work around the limits of the service, including the per-address request cap.

9. Ending the agreement

You can stop using Passcite at any time and ask for your account and data to be deleted — see the Privacy page. Access may be suspended or ended if these terms are broken, in which case you will be told why.

10. Third-party services

Using Passcite involves Google (sign-in), your CMS (WordPress, and later Shopify), and the AI engines the reports query. Those services have their own terms, and Passcite is not responsible for their behaviour, outages or changes.

11. Liability

Passcite is provided as it is, without warranties beyond those that cannot be excluded by law.

Total liability for any claim is limited to the fees you paid for Passcite in the 12 months before the claim. If you are on the free plan, that amount is zero. Passcite is not liable for indirect or consequential loss, including lost profit, lost traffic, lost rankings, or the cost of correcting published content.

12. Changes to these terms

If these terms change, the date at the top changes. A change that materially affects a paying customer will be told to them directly before it takes effect.

13. Contact

Passcite, hello@passcite.com.