Terms

1. What Passcite does

Passcite asks AI assistants the questions a brand's buyers ask and records whether they recommend it, suggests the changes that would answer the questions it loses, writes articles for you to review, and — once you approve them — publishes the new pages among them into a WordPress or Webflow site you connect, or gives them to you to copy. After an article goes live it asks its questions again. It is sold to businesses and to marketing agencies for use on their clients' websites.

Passcite does not modify site code, templates or themes, does not rewrite your existing copy, and does not buy links, post to social media or run ads.

2. Your account

Accounts are created by signing in with Google or with a six-digit code emailed to you. You are responsible for what happens under your account and for the security of the Google account or mailbox behind it. Tell us at hello@passcite.com if you think it has been used without your permission.

3. The websites you connect

You must be authorised to make changes to every website you connect. Passcite is built for agencies acting for clients, and it assumes you have that client's permission. Connecting a website you are not authorised to change is a breach of these terms, and the consequences of doing it are yours.

4. Approval, drafts, and undo

Every article Passcite writes waits for your review first. Nothing is published until you approve it, and anything Passcite published can be taken down in one step, which returns it to a draft on the site.

One setting changes how the approval is given, not whether it is. If you turn on publishing without confirmation in a brand's Autopilot, that is your approval of each new page it publishes while it is on. It is off until you turn it on, the date you turned it on is recorded on every page it publishes, and it never publishes a change to a page that already exists.

The consequence is simple and you should read it as a real allocation of responsibility: what you approve becomes your content and your responsibility. Passcite generates it; you decide whether it goes live. Review drafts before approving them, particularly anything stating a fact about a client's business — prices, credentials, availability, claims about being the best at something.

5. AI output is not guaranteed to be accurate

Reports are produced by asking third-party AI engines questions and recording their answers. Content is produced by a language model. Both can be wrong.

• An engine's answer is a snapshot of what that model said at that moment. The same question can return something different an hour later, and the consumer apps can differ from the APIs and pages the report reads.
• Generated content can contain statements that are inaccurate for your client's business. That is what the approval step is for.
• Passcite does not control OpenAI, Anthropic, Google, or any other engine, and cannot promise that any of them keeps behaving the way it did yesterday.

6. No guarantee of results

Passcite does not promise that any AI assistant will recommend, cite or mention your client. It does not promise a ranking, a citation, a traffic number or a revenue outcome. What it promises is to find the gaps, propose changes, publish the new pages you approve, and ask the same questions again so you can see what moved. Anyone in this category promising more than that is guessing.

7. Plans, credits and payment

Plans and what each includes are described on the pricing page. A plan gives a number of credits each month, and each action that asks an AI engine or writes an article costs a stated number of them, shown before you start it. Credits left at the end of a month end with it; credits bought as a top-up do not expire. Credits have no cash value and cannot be transferred.

Paid plans are billed monthly or yearly by card. The first plan an account starts can begin with a free trial, or be charged at once. Payments are processed by Dodo Payments, which acts as the merchant of record: it takes the charge, issues the invoice and handles tax, under its own terms. The price is shown before you are asked to pay, a plan renews each period until you cancel it from Settings, and any change to the price of a plan you are on will be told to you in advance. The trial and refunds are on the Refunds page.

8. Acceptable use

What may not be published through Passcite, and what it may not be used for, is the Acceptable use policy, which is part of these terms. In short:

• Do not use Passcite on websites you are not authorised to change.
• Do not use it to publish a claim the business cannot back, an invented review, unlawful content, or content that impersonates someone.
• Do not attempt to break, overload or work around the limits of the service, including the per-address request cap.

9. Ending the agreement

You can stop using Passcite at any time and ask for your account and data to be deleted — see the Privacy page. Access may be suspended or ended if these terms are broken, in which case you will be told why.

10. Third-party services

Using Passcite involves Google (sign-in), your CMS (WordPress or Webflow), and the AI engines the reports query. Those services have their own terms, and Passcite is not responsible for their behaviour, outages or changes.

11. Liability

Passcite is provided as it is, without warranties beyond those that cannot be excluded by law.

Total liability for any claim is limited to the fees you paid for Passcite in the 12 months before the claim. If you are on the free plan, that amount is zero. Passcite is not liable for indirect or consequential loss, including lost profit, lost traffic, lost rankings, or the cost of correcting published content.

12. Changes to these terms

If these terms change, the date at the top changes. A change that materially affects a paying customer will be told to them directly before it takes effect.

13. Governing law

These terms are governed by the laws of Singapore. Any dispute that cannot be settled by talking to us first is submitted to the courts of Singapore, without prejudice to any right you have as a consumer under the mandatory law of the country you live in.

14. Contact

Passcite, hello@passcite.com.