Blog: how AI answers work, and what to change
Mechanisms we can see in our own reports, and the tools in this category ranked on criteria fixed before the scoring, ours included. Written to be useful whether or not you ever pay us.
GuideHow to find clients for AI visibility work
Ask what buyers ask, set the answers beside Google Maps, and pitch the businesses no answer names: 43 of the first 52 dentists in Austin.
GuideWhy Google isn't indexing your pages
What each reason in Search Console means, what to change first, and the two a request fixes, with Google's answer for every page of our own site.
GuideWhy AI answers change on their own
Of 296 pairs of answers to the same question, 6% cited exactly the same sources. Why, and how to tell a change you made from one the engine made.
GuideHow Google parses robots.txt
We ran our validator against Google's parser and lost 17 of 61. The four rules that decide a verdict, and what they did to five large sites.
RankingBest AEO tools for WordPress
Answer engine optimisation (AEO) tools for a WordPress site, on six criteria from whether a tool asks the assistants to what ten sites cost. Your SEO plugin may already do much of it.
RankingBest AI visibility tools that publish the fix
Six criteria, five tools that write changes into a site — and the one place each stops. We are last on this list and the page says why.
RankingBest white-label AI search tools for agencies
What one more client costs, whose name is on the report, and whether anyone approves a change before it reaches a client's site. Ours stops short of your own domain.
RankingBest free AI visibility checkers
Six criteria across the four free checks worth running, including what each one asks for before it runs and what it is really selling.
RankingBest GEO tools under $100 a month
Six tools at their cheapest real plan, scored on what the money covers: how many sites, how many engines, whether it publishes, and what you hit first.
RankingBest Semrush and Ahrefs alternatives for AI search
Often you need nothing else. What Semrush and Ahrefs already include, what they charge per client domain, and when paying someone else is justified.
RankingBest AI search tools for ecommerce brands
Five criteria for stores: which platforms it writes to, whether it fixes product pages or the comparison pages that get cited, and who can show revenue.
GuideWhy AI recommends directories
Buyer questions are comparative and your website structurally cannot be. What that leaves you, and the two things that change it.
GuideHow to write an llms.txt
The format in full, where the file has to live, and an honest answer about how much it is worth.
GuideHow to sell AI visibility work to clients
What to call it, what to charge, and — the part usually skipped — what to refuse to promise.
Check the claims
- Real reports by industry — what the engines actually cited, per industry.
- llms.txt validator — checks the live file on your domain.
- Platforms — what each CMS lets you change, and what it does not.
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See who the engines recommend instead
The prompts your client loses, who wins them, and the tasks that would change it.