Guides
Guides to AI visibility
Explanations of mechanisms we can see in our own reports. Written to be useful whether or not you ever pay us.
Why AI recommends directories
Buyer questions are comparative and your website structurally cannot be. What that leaves you, and the two things that change it.How to write an llms.txt
The format in full, where the file has to live, and an honest answer about how much it is worth.How to sell AI visibility work to clients
What to call it, what to charge, and — the part usually skipped — what to refuse to promise.
Read in this order: why a directory wins the answer, then the file that tells a model what your site is, then how to sell the work.
- Real reports by industry — what the engines actually cited, per industry.
- llms.txt validator — checks the live file on your domain.
- Platforms — what each CMS lets you change, and what it does not.
See who the engines recommend instead
12 buyer questions across ChatGPT, Perplexity and Gemini. You get the questions your client loses, who won them, and what is missing from the site. No score, no signup wall.
Get your free reportOne client website, no signup. Paid plans will ask the same questions 2.5× deeper.