Best white-label AI search tools for agencies
Rank Prompt is the most complete white-label option today: branded reports, a client portal link per brand and your own sending domain from $119.17 a month billed annually, with a white-label app on your own domain at $239.17. overrank is far cheaper per client — $29 a seat, five seats for $145 on a single invoice, and the client never sees the vendor — but it publishes daily on the default setting, though a per-client switch can hold posts as drafts instead. Passcite prices per client site with no credits and puts your name and logo on every report at $199 for fifteen sites, but there is no client portal and nothing is published for you yet, so today it is a branded report to win and keep the client with, not a delivery stack.
How we ranked these
These 5 criteria were fixed before the tools were scored, and the scoring is checked against them — a tool cannot be given a mark on a criterion that is not on this list, and cannot skip one. That is the whole difference between this page and the others answering the same question.
- 01
Whose name the client sees
The whole category. An agency billing a monthly retainer cannot forward a report with somebody else's logo on it, because that answers the question of who is doing the work.
- 02
Something the client can open
A PDF in an email is a deliverable. A link the client opens without registering is a service. The gap between them is most of what a client is paying a retainer for.
- 03
What one more client costs
This is the number that decides whether you can price the service. Credits and task quotas do not survive contact with a roster, because you cannot quote a client a number before you know what they will consume.
- 04
Approval before a client's site changes
It is your client's site and your relationship. Every tool here that publishes automatically is asking you to bet that relationship on a draft nobody read.
- 05
Runs on your domain
The last mile of white-label, and the one most tools charge a tier for. Without it the client eventually reads the URL.
The ranking
- 1
Rank Prompt
$119.17 a month billed annually; $239.17 for Agency Plus
Answer-engine tracking with an agency layer on top: branded reports, per-brand portals, seats and an API.
- Whose name the client seesYes
White-label branded reports from $119.17, and a fully white-labelled app and client portal on your own domain at $239.17.
- Something the client can openYes
A client portal link per brand on the Agency plan; 100 client logins on your own domain on Agency Plus.
- What one more client costsPartly
Not per client. 1,000 credits a month on Agency, spent by prompts or articles, with a 500-brand ceiling on top. A roster of 15 client sites asking 30 questions across three engines would exhaust it — 1,350 prompts against 1,000 credits.
- Approval before a client's site changesPartly
Article reviews and client approvals exist only on Agency Plus at $239.17. On the $119.17 plan that clients are delivered from, nothing waits for you.
- Runs on your domainYes
Your own sending domain from $119.17; the app and portal on your own domain from $239.17.
Where Rank Prompt wins- The most complete agency stack on this list, and all of it is live rather than planned.
- Your own sending domain on the cheaper agency tier, which most tools hold back entirely.
- Ten team seats on Agency and twenty-five on Agency Plus, with client logins on top.
- Prospecting and pitch reports, so the tool also does the work of winning the client.
- A free tier that lets you pull a full report on a prospect before the call, with no card.
- 2
overrank
From $29 per client seat on a published volume table, down to $16.50; five seats minimum, so $145 a month is the floor, one invoice
Daily SEO articles published to each client's own site under their brand, resold by you at whatever you charge.
- Whose name the client seesYes
Stated as plainly as it can be: your clients never see them. Posts go out on the client's domain under the client's brand, and the monthly report carries your logo, colours and name.
- Something the client can openNo
A monthly report, not a portal. There is nothing for the client to log into between reports.
- What one more client costsYes
Per client seat on a published volume table — $29 at one to nine, $24.50 at ten to twenty-four, $19.50 at twenty-five to forty-nine, $16.50 at fifty to ninety-nine — billed on one consolidated invoice. The clearest per-client number in this category. Five seats is the self-serve minimum, so the floor is $145 a month.
- Approval before a client's site changesPartly
A single per-client Auto-publish switch, on by default. Left on — which is the product as sold — the research, writing, daily publishing, internal links and indexing all reach your client's site with nobody having looked. Turned off it holds everything as drafts, but there is no per-item approval, no rollback and no client-level rule: it is all or nothing per client.
- Runs on your domainPartly
Content publishes on the client's own domain, which is the part that matters most. The dashboard you work in is still theirs.
Where overrank wins- From $29 a client, down to $16.50 at volume — nothing else here is close on unit cost, though five seats is the minimum.
- One consolidated invoice across the whole roster.
- A live preview on their signup page that renders the branded client report with your name and colour before you pay.
- No per-client work at all after setup, which is what makes the margin real rather than theoretical.
- 3
Passcite
This is us$199 a month for 15 client sites; $299 for 25, $499 for 50
A report that asks 30 buyer questions across three engines per client site and names the competitor that won each one.
- Whose name the client seesPartly
Yours, on the Agency plan: a brand name and mark set once in Settings, printed on every report you open, and nothing of ours left in the document — no logo, no pricing, no sign-up prompt. What is missing is an address the client can open without signing in; your colours are not there either. Free and Solo carry the Passcite logo.
- Something the client can openNo
Nothing to open, and nothing to forward either: the branded report lives behind your own sign-in, so what reaches the client is whatever you export from it by hand. A no-registration portal is planned and unbuilt.
- What one more client costsYes
Per client site — fifteen for $199, fifty for $499. No credits, no article price, no task quota, so the number you quote a client is the number.
- Approval before a client's site changesNo
There is no approval queue because there is nothing to approve: we do not publish to client sites yet.
- Runs on your domainNo
Not planned for the first white-label release. It is on the list for when a paying agency asks for it.
Where we lose- The rest of white-label: overrank and Rank Prompt put your colours and name on the whole deliverable. Ours is a name and a mark on the report, plus a private link a client opens with no account — the part that matters most, and still not all of it. Brand colour is a decision not to build, not a gap: the report uses colour to mark which lane we can publish, so an agency colour painted over it would erase that.
- A standing client portal: Rank Prompt gives one per brand today. Ours is one revocable link per report, which is not the same thing.
- Unit price against overrank: $24.50 a client at fifteen clients — $367.50 — including daily publishing, against $199 for fifteen report-only sites.
- Approval before a client's site changes: nobody here has it on every tier, including us — and our reason is worse, because we have nothing to publish yet.
- Your own domain: Rank Prompt runs the whole app on it at $239.17. We have not planned it.
Where we are strong- A free report you can run on a prospect's site before the call, with three engines and named competitors, and no card.
- Priced per client site with no credits, so adding a client is a number you can put in a proposal.
- 11 free tools with no signup, which are usable in a pitch on their own.
- The report names which competitor won each buyer question and which page of theirs was cited, which is the part a client argues with and then acts on.
What this page leaves out, and why
A ranking that quietly omits a tool is doing the same thing as a ranking that scores itself first. Every tool we considered and did not rank is here with the reason.
Foliora
The most complete publish-and-verify loop in the category, and it has no white-label and no per-portfolio price at all — fifteen client sites is $750 to $2,250 a month at their per-site rate. Worth knowing precisely because it wins our other ranking.
Checked 2026-09-15
ChatSEO
An agency tier exists covering ten sites and five seats, but its site refused our checks on 2026-09-15 and the white-label question is exactly the kind you should not answer from memory.
Checked 2026-09-15
RankAI
Advertises agency white-label and done-for-you delivery. We could not confirm the current offer on the date below, so it is absent rather than ranked on rows we could not check.
Checked 2026-09-15
Profound, Peec
Enterprise answer-engine tracking, funded at a scale that puts them in a different market. Neither is sold as something a ten-person agency resells.
Checked 2026-09-15
Rows were last read on 2026-09-21. Prices in this category move quickly — each tool carries its own date above, so a stale row is visibly stale rather than quietly wrong. If one of these is out of date, tell us and we will re-check it.
About this ranking
Keep reading
- How an agency runs thisWhat a roster of client sites costs here, what goes out under your name, and which half of the work we cannot do for you.
- One-to-one comparisonsThe same honesty rule at a different cardinality: Foliora, Semrush, Ahrefs and Surfer SEO, with where each is stronger first.
- Skip the ranking, run the reportBuyer questions on one client site, three engines, free. It answers your actual question better than any page about tools can.
- Best AI visibility tools that publish the fixSix criteria, five tools, four of which write changes into a site — and the one place each stops. We are last on this list and the page says why.
See who the engines recommend instead
12 buyer questions across ChatGPT, Perplexity and Gemini. You get the questions your client loses, who won them, and what is missing from the site. No score, no signup wall.