Who AI names when someone asks for a coding bootcamp
We ran this on Coding Temple
Tested 30 buyer questions across ChatGPT (API), Perplexity, Gemini. 21 of them never name Coding Temple — those are the ones a buyer who has not heard of them would ask.
Run on against ChatGPT (API) openai/gpt-5.4-mini, Perplexity perplexity/sonar-pro, Gemini google/gemini-3-flash. Engines answer differently over time — this is what they said that day.
- 6 of 21
- questions that never name them, where they came up anyway
- 15
- questions answered entirely without them
The questions, and who got recommended instead
Asked exactly as written below. The domains are the ones each engine actually cited.
“best coding bootcamp for beginners”
ChatGPT (API)
- springboard.com
- nucamp.co
- codesmith.io
Perplexity
- coursereport.com
- onlinecourseing.com
- forbes.com
- mctaba.com
- computerscience.org
Gemini
- thisisanitsupportgroup.com
- assignmentdude.com
- lemon.io
- tripleten.com
“best coding bootcamp for working professionals”
ChatGPT (API)
- springboard.com
- careerfoundry.com
- flatironschool.com
Perplexity
- productivity-works.com
- forbes.com
- nucamp.co
- coursereport.com
- hakia.com
Gemini
- nucamp.co
- lemon.io
- scrimba.com
- forbes.com
- coursereport.com
“which coding bootcamp is better for beginners”
ChatGPT (API)
- springboard.com
- codesmith.io
Perplexity
- forbes.com
- mctaba.com
- course.careers
- onlinecourseing.com
- coursereport.com
Gemini
- computerscience.org
- nucamp.co
“compare coding bootcamp options”
ChatGPT (API)
- springboard.com
- bahrain.generalassemb.ly
- coursereport.com
- cirr.org
Perplexity
- coursereport.com
- onlinecourseing.com
- hakia.com
- productivity-works.com
- savingsgrove.com
Gemini
- lemon.io
- scrimba.com
- thisisanitsupportgroup.com
- tripleten.com
- metana.io
“how much does software engineering bootcamp cost”
ChatGPT (API)
named nobody in particular
Perplexity
- forbes.com
- hakia.com
- itcareerfinder.com
- springboard.com
- nucamp.co
Gemini
- coursereport.com
- careerkarma.com
- research.com
- codeworks.me
- tripleten.com
“affordable coding bootcamp”
ChatGPT (API)
- nucamp.co
- fullstackacademy.com
- switchup.org
Perplexity
- tripleten.com
- mctaba.com
- forbes.com
- scrimba.com
- nucamp.co
Gemini
- scrimba.com
- nucamp.co
- forbes.com
- tripleten.com
- careerkarma.com
What the engines cited
Directories, threads and roundups — the pages holding the answer. The claimable ones are the fastest item on any report.
- reddit.comCommunity thread26 questions
3 engines - trustpilot.comDirectory you can claim5 questions
3 engines - bbb.orgDirectory you can claim3 questions
3 engines - medium.comCommunity thread2 questions
2 engines
Other domains the engines cited
Every other domain the answers named — competitors, directories and publishers alike. Cited by more than one engine on more than one question.
- coursereport.com29 questions
3 engines - careerkarma.com23 questions
3 engines - nucamp.co23 questions
3 engines - switchup.org16 questions
3 engines - springboard.com13 questions
3 engines - appacademy.io4 questions
3 engines
What the site never says
For each question, what the model needed to find on the site and did not — in its own words.
“best coding bootcamp for beginners”
The site would need to explicitly say it is one of the best bootcamps for beginners or directly compare itself against other beginner bootcamps.
“best coding bootcamp for working professionals”
The site would need to state that it is a best choice for working professionals, with details tailored to people keeping a job while studying.
“which coding bootcamp is better for beginners”
The site would need a direct comparison showing which bootcamp is better for beginners than another specific bootcamp.
“compare coding bootcamp options”
The site would need a page that compares Coding Temple with other bootcamp options side by side.
What the report told them to do
Generated from the questions they lost, not from a checklist. Each one names the questions it is meant to win back.
Answer "best coding bootcamp for beginners" on /faqs/
change10 questionsThe site would need to explicitly say it is one of the best bootcamps for beginners or directly compare itself against other beginner bootcamps.
Answer "best coding bootcamp for working professionals" on /
change4 questionsThe site would need to state that it is a best choice for working professionals, with details tailored to people keeping a job while studying.
Three review directories hold the category. The bootcamps they rank get named.
Coding Temple was named on six of the twenty-one questions that never mention it. Course Report was cited on twenty-nine of the thirty, Career Karma on twenty-three, SwitchUp on sixteen — and the bootcamps that do get named are the ones those directories rank highly: Nucamp on twenty-three questions, Springboard on thirteen. Reddit sits under twenty-six of the answers. The price questions show the gap most plainly: 'how much does a software engineering bootcamp cost' went to Course Report and Forbes, and 'affordable coding bootcamp' to Scrimba, Nucamp and TripleTen, while the site's own tuition page was cited by nobody. The report's prescription is two pages — 'best for beginners' on the FAQ and 'best for working professionals' on the homepage — plus the Trustpilot and BBB profiles that are already being read.
What to do about it
This is the shape of every report we produce, split two ways: the changes we will make for you on WordPress once the plugin ships (as drafts, behind approval), and the ones only you can do — claiming a listing, fixing a profile, answering the questions a page has been avoiding. We mark which is which rather than pretending the second column does not exist.
- 01
Publish outcomes with their caveats
Real numbers, honestly framed, beat superlatives. A caveat makes a number more credible, not less.
- 02
Compare yourself to the free option
Everyone in this market is really competing with 'just watch YouTube'. Address it directly and you get quoted on the question everyone is actually asking.
- 03
Answer the prerequisite question plainly
'Can I do this with no experience' is one of the most asked and least answered questions in the category.
Questions
Run the same questions on your own course provider
One client website. You get the questions they lose, who won them, and what the site never answers. Free, and there is no signup.