Squarespace and AI search: what crawlers meet, and what to change
What AI crawlers meet on Squarespace
Squarespace writes robots.txt and you cannot edit it. Its file puts 26 AI crawlers — GPTBot, ClaudeBot, Google-Extended, CCBot, Applebot-Extended and others — in the same group as every other crawler, with the same short list of disallowed paths, so they read the whole site. Settings → Crawlers has two boxes. 'Block known artificial intelligence crawlers' asks those 26 not to crawl; it is unchecked by default, and it leaves OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot and Claude-User alone, but it names Google-Extended and Amazonbot, so checking it also keeps Gemini from answering from the site. 'Block search engine crawlers' hides the whole site. On every Squarespace site we read, both were off.
robots.txt
# Squarespace Robots Txt
User-agent: AI2Bot
User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: CCBot
User-agent: ClaudeBot
User-agent: Google-Extended
User-agent: GPTBot
…
User-agent: AdsBot-Google
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
…
Sitemap: https://example.com/sitemap.xmlWhat we read on 46 Squarespace sites
Squarespace sites: agencies' and dental practices' own, and sites on squarespace.com addresses, read on the way an AI crawler reads them: robots.txt first, then the homepage as it arrives, before any JavaScript runs.
46 of 46
serve Squarespace's robots.txt with nothing blocked
46 of 46
have JSON-LD on the homepage
2 of 46
serve an /llms.txt
26 of 46
have a meta description on the homepage
What you can change, and where
The changes a report asks for on the site itself, and llms.txt, which it does not.
Page titles & meta descriptions
Possible: YesWho: You, with stepsWhere: Each page: page settings → SEO. Patterns for the home page, pages and items: SEO/AI Visibility panel → SEO Settings → Search Appearance.See what is live: Website metadata checker
JSON-LD schema
Possible: YesWho: You, with stepsWhere: Squarespace adds WebSite, Organization, LocalBusiness, Product, Event and blog-post markup itself. Your own goes in code injection — the site header, or a page's header code — on Core and above, not Basic.See what is live: Schema markup validator
robots.txt
Possible: PartlyWho: You, with stepsWhere: Not editable. Settings → Crawlers has one box for 26 known AI crawlers and one for every search engine.See what is live: robots.txt validator
A plain-text file like /llms.txt
Possible: PartlyWho: You, with stepsWhere: On version 7.1 sites: SEO/AI Visibility panel → SEO Settings → LLMS.txt, off until you add text. Version 7.0 sites cannot serve one.See what is live: llms.txt validator
New pages (FAQ, comparison, use case)
Possible: YesWho: We write; whoever runs the site puts it upWhere: The normal page editor.A new section on an existing page
Possible: YesWho: We write; whoever runs the site puts it upWhere: The page it goes on, in the normal editor, beside the section it follows.
Getting a Squarespace site ready to be cited
- 01
Leave the AI-crawler box unchecked
Squarespace tells owners to leave it off if they want AI search to find them. If it is on, unchecking it is the fix.
- 02
Fill in the business information
The LocalBusiness markup Squarespace writes comes from it; left empty, the markup names no business.
- 03
Write the llms.txt on a 7.1 site
A short description and links to the pages a buyer should read first, in SEO Settings → LLMS.txt.
- 04
Write the comparison page as its own page
Squarespace's page editor is fine for this. The report names the questions it should answer.
Check it yourself
Free, no account. Each reads what your site serves today, the way the crawlers do.
Why we don’t publish to Squarespace
We publish into WordPress and Webflow, not into Squarespace. An approved page is copied — rich text for the editor, HTML or Markdown — and pasted in, by you or by the site owner from a link you send them; once either of you gives us its address, we look for it on the site. The table above says which panel each of the other changes lives in.
Passcite on Squarespace
The reportLive
It reads public pages, so it works the same on Squarespace as anywhere.
Pages for your approvalLive
Written from the site's own words for the prompts it loses.
Publishing into SquarespaceCopied in
Rich text, HTML or Markdown, looked for on the site once it is up.
ProofLive
A week after a page goes live, its prompts are asked again.
Questions
- Does Squarespace block AI crawlers?
- Not unless you check the box. Its robots.txt names 26 AI crawlers but keeps them only from the paths every crawler skips. 'Block known artificial intelligence crawlers' (Settings → Crawlers) asks those 26 to stay out; it is off by default and leaves ChatGPT's, Perplexity's and Claude's answer crawlers alone, though it names Google-Extended, so checking it also takes the site out of Gemini's answers.
- Does Squarespace add structured data?
- Yes, on every plan: WebSite, Organization, LocalBusiness, Product, Event and blog posts. It cannot be edited or removed; your own goes in code injection, on Core and above.
- Can I add an llms.txt to Squarespace?
- On version 7.1: SEO/AI Visibility panel → SEO Settings → LLMS.txt. It is off until you add text. Version 7.0 sites cannot serve one.
- Do I need to give Passcite access to my Squarespace site?
- No. The report reads public pages, the same as any visitor, and nothing we do connects to your Squarespace account.
- What does Passcite cost?
- The first report is free on a free account: one brand, 10 prompts, three engines, no card. Plans start at $49 a month for 150 credits — a prompt asked on three engines is one, an article 10.
- WixWix writes robots.txt, structured data and an llms.txt, and lets every AI crawler in. Content is the gap.
- WebflowClean HTML and every file and field you need. Its 'AI bots' toggle also blocks the crawlers that answer.
- GoDaddy Website BuilderWrites an llms.txt and LocalBusiness markup for you, and gives you no robots.txt or head code at all.
- FramerPre-rendered pages and an open robots.txt, but no structured data, and files only by upload on Pro.
See what the engines say about your Squarespace site
The prompts it loses, who was named instead, and what the site never answers.