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Wix and AI search: what crawlers meet, and what to change

Wix writes robots.txt, structured data and an llms.txt for you, and lets every AI crawler in. What it cannot write is the page that answers a buyer's question.
AI crawlers

What AI crawlers meet on Wix

Every Wix site we read serves the same robots.txt: one rule for everyone — read the site, skip lightbox URLs — plus a block on PetalBot and a crawl delay for two SEO crawlers. No AI crawler is named, so GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot read the whole site. There is no switch for AI crawlers: you block one by writing its rule in the Robots.txt Editor (SEO & GEO → Tools and settings), and Wix warns that it can limit what AI agents do with the site through its built-in MCP server. On a Premium site with a connected domain, Wix also writes /llms.txt — a summary of the site, its homepage link and how an agent reaches the site's MCP tools. It does not list your pages.

robots.txt

User-agent: *
Allow: /
Disallow: *?lightbox=
# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*
# Block PetalBot
User-agent: PetalBot
Disallow: /
# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10
Sitemap: https://example.com/sitemap.xml
The rules Wix serves until someone edits them, the same on every Wix site we read; only the Sitemap lines differ.

What we read on 14 Wix sites

Wix sites: a dental practice, a Wix tutorial site and bakeries from Wix's own showcase, read on the way an AI crawler reads them: robots.txt first, then the homepage as it arrives, before any JavaScript runs.

  • 14 of 14

    serve Wix's default robots.txt — two add a language sitemap

  • 14 of 14

    serve the /llms.txt Wix writes

  • 0 of 14

    block an AI crawler

On Wix

What you can change, and where

The changes a report asks for on the site itself, and llms.txt, which it does not.

  • Page titles & meta descriptions

    Possible: Yes
    Who: You, with steps
    Where: Each page: Pages & Menu → More Actions → SEO basics. Each page type: SEO & GEO → Tools and settings → SEO Settings → Customize defaults, with variables. Bulk editing covers only indexing.

    See what is live: Website metadata checker

  • JSON-LD schema

    Possible: Yes
    Who: You, with steps
    Where: Automatic for business info and Wix's apps. Your own: SEO Settings → Structured data markup → Add New Markup — JSON-LD, under 7,000 characters, up to five a page, static pages only.

    See what is live: Schema markup validator

  • robots.txt

    Possible: Yes
    Who: You, with steps
    Where: SEO & GEO → Tools and settings → Robots.txt Editor, with Reset to Default.

    See what is live: robots.txt validator

  • A plain-text file like /llms.txt

    Possible: Yes
    Who: You, with steps
    Where: SEO & GEO → Tools and settings → llms.txt: view it, switch it off, or edit it — editing stops the automatic updates. Needs a Premium site, a connected domain and indexing on.

    See what is live: llms.txt validator

  • New pages (FAQ, comparison, use case)

    Possible: Yes
    Who: We write; whoever runs the site puts it up
    Where: The normal page editor.

  • A new section on an existing page

    Possible: Yes
    Who: We write; whoever runs the site puts it up
    Where: The page it goes on, in the normal editor, beside the section it follows.
Checklist

Getting a Wix site ready to be cited

  1. 01

    Open SEO basics before assuming anything is broken

    Check the title and description that are set, not the ones the page displays.

  2. 02

    Fill in the business info

    Wix writes the homepage's LocalBusiness markup from it; with the name and address empty, there is none.

  3. 03

    Add the FAQ page the report asks for as a real page

    Give each question that matters a page of its own, with the question as its title, rather than an accordion inside another page.

  4. 04

    Keep code-loaded content in the first response

    On a site that uses Velo, Wix's code layer: content a page's code loads after onReady() finishes is not in the HTML the server sends. Return it from onReady(), or bind it through a dataset.

  5. 05

    Claim the directory profiles named in the report

    For a local business, the answers in our reports often cite a directory profile rather than the business's own site, and claiming it needs no change to the site.

Check it yourself

Free, no account. Each reads what your site serves today, the way the crawlers do.

Publishing

Why we don’t publish to Wix

We publish into WordPress and Webflow, not into Wix. An approved page is copied — rich text for the editor, HTML or Markdown — and pasted in, by you or by the site owner from a link you send them; once either of you gives us its address, we look for it on the site. The table above says which panel each of the other changes lives in.

Passcite on Wix

  • The reportLive

    It reads public pages, so it works the same on Wix as anywhere.

  • Pages for your approvalLive

    Written from the site's own words for the prompts it loses.

  • Publishing into WixCopied in

    Rich text, HTML or Markdown, looked for on the site once it is up.

  • ProofLive

    A week after a page goes live, its prompts are asked again.

FAQ

Questions

Does Wix block AI crawlers?
No. Wix's default robots.txt blocks only PetalBot and slows two SEO crawlers; GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot can read the whole site. There is no AI switch: a crawler is blocked only by a rule you write in the Robots.txt Editor.
Does Wix write an llms.txt for me?
On a Premium site with a connected domain and indexing on, yes, at SEO & GEO → Tools and settings → llms.txt. It is a summary of the site, its homepage link and how an AI agent reaches the site's MCP tools — not a list of pages. Editing it stops Wix updating it; Reset to Default starts the updates again.
Is Wix bad for AI search?
Not for the technical half: Wix serves server-rendered pages, an open robots.txt, structured data and an llms.txt by default. Wix reports come back about content — the comparison, pricing and 'who is it for' pages a buyer's question needs.
Do I need to give Passcite access to my Wix site?
No. The report reads public pages, the same as any visitor, and nothing we do connects to your Wix account.
What does Passcite cost?
The first report is free on a free account: one brand, 10 prompts, three engines, no card. Plans start at $49 a month for 150 credits — a prompt asked on three engines is one, an article 10.
Other platforms

See what the engines say about your Wix site

The prompts it loses, who was named instead, and what the site never answers.

10 free credits — your first report, 10 prompts across ChatGPT, Claude and Google AI Mode. A free account, no card. About 3 minutes.