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Passcite vs Semrush

These are not competitors. Semrush tells you where you rank in a list of results; Passcite tells you what an assistant says when there is no list, and writes the page that would change it.
The verdict

Which one you want

  • Pick Semrush

    You need keyword research, backlinks, rank tracking or competitive traffic data. Nothing here replaces any of that.

  • Pick Passcite

    You need to know what an assistant says about one client, why, and what to change — and you want the changes to pass your review before they go live.

    Run your first report free

  • Run both

    Yes, if you run a search programme: Semrush for that, this for the answer-engine question, and they do not overlap enough to argue about.

Side by side

Two tools, two different jobs

Semrush is one of the two or three most complete SEO platforms there is: keyword research at enormous scale, rank tracking, backlink data, competitor traffic estimates, site audits, advertising research, and a set of reporting tools built for agencies managing many clients. It has been built over fifteen years and the data behind it is a genuine moat.

  • Where Semrush is stronger

    • Keyword and backlink datasets we have nothing comparable to, and no intention of building.
    • Rank tracking over time, across locations and devices — the thing many agency retainers are reported on.
    • Technical site audits covering hundreds of checks; ours covers what affects being quoted and stops there.
    • Mature agency tooling: client reporting, scheduled PDFs, team seats, an established position in proposals.
    • It has its own AI visibility features now. If you already pay for the platform, look at those before paying anybody else.

  • Where Passcite is different

    • The unit is a prompt — what a buyer types to an assistant — not a keyword. A brand starts with 10 suggested from its own site, you add, change or pause them, and every report asks them of ChatGPT, Claude and Google AI Mode.
    • Each answer names who was recommended instead of your client, per prompt and per engine, beside where the brand sits in the answer — not a rank in a list of links.
    • Every report turns into tasks — the pages to write or update, the listings and site files to fix — and we write the pages for you.
    • Nothing reaches the site without your review unless you switch on Autopilot's publishing. On WordPress or Webflow an approved new page goes straight onto the site; anything else you copy and paste in. A week after it goes live, its prompts are asked again.
    • Priced in credits, $49 to $299 a month, for 150 to 2,000 credits: a prompt asked on ChatGPT, Claude and Google AI Mode is one credit, and an article 10. Not per seat, and not per project.
FAQ

Passcite and Semrush

Does Passcite replace Semrush?
No, and an agency that dropped Semrush for this would be making a bad trade. Semrush is a full SEO platform with datasets we have no equivalent of. This does one thing: what assistants say about a brand, what to change about it, and whether the answer changed.
Semrush has AI visibility features now. Why would I add another tool?
If those features answer your question, use them — genuinely. The differences are that ours names the business recommended instead on each prompt and each engine, turns every report into tasks, writes the pages for your review, and asks a page's prompts again a week after it goes live. Whether that is worth a second subscription is your call, and you should make it after the first report — free on a free account — rather than before.
Can I use both?
That is the normal case. They measure different surfaces and the work they generate rarely collides.
What does Semrush cost compared to this?
Semrush's plans are well into three figures a month per seat and it is worth what it costs for what it does. Ours is $49 to $299 a month, for 150 to 2,000 credits; Agency is $149 for 1,000 credits a month, spent across every brand you run.
Do you have keyword data?
No. The prompts are suggested from what the site says it does and where, then asked the way a buyer would type them. They are not sampled from a search volume index, and you see every one, so you can change any of them.
Which should I buy first?
If you have no SEO tooling at all, Semrush or an equivalent, because the fundamentals still carry most of the traffic. This is a second purchase, and the first report will tell you whether it is an urgent one for a given client.
Keep reading

See who the engines recommend instead

The prompts your client loses, who wins them, and the tasks that would change it.

10 free credits — your first report, 10 prompts across ChatGPT, Claude and Google AI Mode. A free account, no card. About 3 minutes.